Organizations

Sekure Payment - Visual Design Lead. 2023 - 2024

• Owned and lead the visual identity of Sekure’s assets in all mediums ranging from landing pages to social media

• Created and maintained the marketing team’s design system while consistently adding new components to create brand consistency and to reduce production and QA time

• Conducted design research, competitive analysis, visual audits and workshops to gain a holistic view of the payment processing landscape to guide Sekure’s visual identity

Destination Toronto - Creative Lead. 2022

• Guide and provide direction to Creative Services team consisting of 3 team members in designing brand identities and creating a visual language that is industry-leading and accessible through the WCAG/AODA standards

• Champion the brand and visual language by taking a holistic view on how each element interact with each other

• Effectively and clearly articulate brand guidelines and providing tools and documentation to support the usage of these guidelines

Rakuten Kobo Inc - Marketing Designer. 2018 – 2022

• Spearheaded the development of the Marketing Design System to create consistency and alignment in Rakuten Kobo’s brand story

• Performed design research, competitive analysis, and visual audits to gain a holistic view of the visual identity to support the creation of the Marketing Design System

• Ideate and manage small to large campaigns from product launches to everyday marketing campaigns while following WCAG/AODA standards

• Fostered a collaborative environment in the team that allowed for workshops and design sprints to collectively come up with a visual language that connects the brand story and visual identity through a design system

• Be the champion for the brand experience in all forms of creative while looking externally to understand the competitive landscape from a visual perspective