jetBlue Paid Media Asset Refresh
Summary:
Led the visual strategy for this JetBlue campaign and future promos, I reconstructed their updated brand guidelines to balance instant recognition with authentic human connection. By pairing JetBlue's anchoring visual patterns with a nostalgic, Polaroid-style layer, we created highly engaging social and paid media assets.
Results: +2.31% CTR and +2.76% impressions across an audience size of millions
Key responsibilities included:
Leading the end-to-end production process across all mediums, I transformed our design operations through strategic AI integration. By developing scalable templates and custom AI-powered Figma plugins, we established a "self-healing" QA process that automatically corrects assets against strict brand guidelines.
Results: Reduced design time from hours to minutes and eliminated manual QA bottlenecks with a self-healing design system.
Goals included:
Brand alignment
Improved communication and visuals
Asset automation using AI
Faster QA process with AI generated plugins