AI exploration

Summary:

Integrating AI into the design workflow to 10x creative output. Moving beyond standard generative AI, I actively build and implement custom AI-powered tools—such as automated Figma plugins—to scale design operations, speed up iteration, and elevate the team's overall craft.

Tools built

  • Design QA: Vibe coded a figma QA plugin using gemini that checks design assets against specific brand rules while also autonomously updates them

  • Asset creation: Implementing AI tools like Claude to handle production work from design to hand off

  • Generative AI: Built a prompt framework for the team to easily and quickly generate images with AI while keeping realism in mind

Tools used

  • Gemini: Used for concept exploration, creative strategy, and as a copilot for extensive problem solving

  • NotebookLM: Used for brand QA and to guide concepts to follow brand rules

  • Claude: Used to create autonomous agents doing QA, exporting, updating documentation and SOPs, and compiling project specific feedback

  • Midjourney/Krea/Nano Banana: Used for generating lifestyle imagery and icons

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