Destination Toronto - 2022 Annual Report
Summary:
As the Creative Lead at Destination Toronto, I led the refinement of the company’s Annual Report template that was first released for 2022. The goal was update the company’s report template to make it more interactive by adding interactions and motion graphics. As the lead, I led a junior designer and copywriter to update how information is display and communication. I wanted to ensure that the information is not only accessible but also engaging to enhance stakeholder appreciation.
Key responsibilities included:
Design leadership: Overseeing the process and ensuring consistency.
Asset creation: Developing templates and components for easy adaptation
Visual Identity: Ensured that pages follow the company’s new brand guidelines and introducing interactivity and motion graphics
Goals included:
Brand alignment
Improved user understanding
Improved communication and visuals
Introduce motion and and interaction