Destination Toronto - Brand Guidelines
Summary:
As the Creative Lead at Destination Toronto, I led the refinement of the company’s brand guidelines to better capture our updated campaign visuals and strategy. I led a junior designer in executing the updates needed. The refinement also included adding more interactive ways to interact with the brand guidelines as well as adding motion to make it more interesting and inviting to ensure that everyone digests the guidelines in full.
Key responsibilities included:
Design leadership: Overseeing the process and ensuring consistency.
Asset creation: Developing templates and components for easy adaptation
Goals included:
Brand alignment
Improved user adoption
Improved communication and visuals
Introduce motion and video guidelines