Destination Toronto - Cultures Remix Campaign
Summary:
As the Creative Lead at Destination Toronto, I led the art direction and collaboration with an outside agency to update the brand identity for Destination Toronto’s B2B event marketing campaign. The final execution focused on highlighting Toronto’s cultural diversity and how each and everyone contributes to Toronto’s identity. It is based on the idea of remixing the different cultures to create something new and exciting, which we see on a daily basis in Toronto through our food, events, arts, music, and many more.
Key responsibilities included:
Design leadership: Overseeing the process and ensuring consistency.
Asset creation: Developing templates and components for easy adaptation
Visual strategy: Developed guidelines and example use cases in collaboration with an external design agency
Goals included:
Brand alignment
Improved user perception
Increased efficiency
Elevated visual identity