Sekure Branding Asset Redesign
Summary:
To modernize Sekure’s brand positioning, I led a team of two designers and cross-functional partners in a full-scale omnichannel redesign. I created and implemented a robust template library with design system frameworks, successfully scaling the new visual identity across landing pages, digital campaigns, and printed sales collateral.
Results: Drove a 27% increase in landing page user engagement through strategic A/B testing and established a unified, modernized brand presence.
Key responsibilities included:
Design leadership: Overseeing the end-to-end design process while ensuring consistency.
Asset creation: Designing a wide range of marketing materials.
Design system: Building a framework for future asset creation.
Visual strategy: Incorporating motion and video into Sekure's marketing.
Goals included:
Brand alignment
Improved user experience
Increased efficiency
Elevated brand perception