Sekure Branding Asset Redesign
Summary:
As Senior Visual Designer at Sekure, I led the redesign of old creative to align with the new brand identity while also creating new assets using these brand guidelines.
Key responsibilities included:
Design leadership: Overseeing the process and ensuring consistency.
Asset creation: Designing a wide range of marketing materials.
Design system: Building a framework for future asset creation.
Visual strategy: Incorporating motion and video into Sekure's marketing.
Goals included:
Brand alignment
Improved user experience
Increased efficiency
Elevated brand perception