Keepsakes Holiday Campaign
Summary
Kobo’s holiday campaign aimed to create a warm and inviting atmosphere for Kobo customers. Inspired by handwritten letters and polaroids, we used a friendly tone and nostalgic elements to emphasize the idea that Kobo is a trusted companion during the holiday season.
As the lead designer, I oversaw the visual strategy, art direction, and template creation. I worked with a team of copywriters and designers to create assets for various channels, including email, banners, print collateral, and social media. I also created design guidelines and playbooks to ensure consistency and efficiency.
This resulted in improved engagement, customer sentiment, and more efficient production utilizing the whole creative team.
