Keepsakes Holiday Campaign
Summary
Leading the visual strategy and art direction for Kobo's holiday campaign, I designed a warm, nostalgic aesthetic—inspired by handwritten letters and Polaroids—to position the brand as a trusted companion. By building comprehensive design playbooks and scalable templates, I guided a cross-functional team of designers and copywriters through a seamless rollout across digital, social, and print channels.
Results: Drove an 11% YoY growth and elevated positive brand sentiment, all while drastically improving cross-channel production efficiency for the creative department.
Key responsibilities included:
Design leadership: Oversaw the end-to-end design process ensuring consistency and brand alignment
Asset creation: Designed marketing assets for print and digital
Template library: Created templates for a full roll-out to support the production process
Visual strategy: Led the concept discovery through workshops and design exploration
Goals included:
Brand alignment
Fast and efficient production
Low error rate for final assets
Increase brand sentiment
