Meet in Toronto Pamphlet
Summary
Destination Toronto helps promote bringing business events in the City of Toronto. As the economy is ramping up after Covid-19, the company wanted to create a pamphlet that they could hand out in their first event back from not being able to host events for a couple years. It was used to quickly showcase what Toronto had to offer if a B2B conference was to host their event in the city.
As the graphic designer, I led the conceptualization and execution of the pamphlet. I worked with a copywriter and various internal stakeholders to create the content and make sure that we are representing Toronto the best way possible. For this project, I also handled the communication with printers to provide print ready files and approve any proofs.
In the end, the pamphlet was used throughout the year for various events.
